Knowledge
base

Timeline: 4 weeks +
Investment: £24,000+
All projects fully scoped beforehand.

173tech improves customer acquisition through data. We help you centralise your marketing channels, uncover performance drivers, and optimise algorithms.

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Subscription Data

Customer
Acquisition

Lifetime
Value

Revenue Intelligence

Implementing
Analytics

Industry Reports

We identified $47k of annual savings on Musely's tech stack.

We supported Numan through the next five years of growth.

We helped the Smitten team closely link data initiatives to growth.

Subscription
Data

Core Principles Of
Subscription Data
The Complexity Of
App Subscriptions
Subscription Data:
Best Practices
Mobile Subscription
Metrics That Matter
Which Subscription
Metrics Matter
Freemium & Free Trials For Subscriptions

Customer
Acquisition

The Metrics You
Cannot Get from Google Ads
Tracking Online Visitors
App Advertising & Acquisition
Acquisition & Activation For Subscriptions
Taking Control Of
Your Marketing Attribution
Maketing's Analytics Wish List

Lifetime
Value

Customer Lifetime Value: Core Fundamentals
Economic Forces Affecting LTV
Cohort Analysis:
Lifetime Value Over Time
Aligning Revenue Metrics To Customer Value
How Messaging Impacts Subscriptions
Measuring, Monitoring & Improving LTV

Revenue Intelligence

Understanding Monthly
Recurring Revenue

How To Do
Pricing Experiments

MRR Forecasting:
Key Considerations

Understanding Pricing Data

Revenue Recognition & Accounting Alignment

Tracking MRR Expansion & Contraction

Introduction To
Revenue Intelligence

Measuring Willingness
To Pay

Implementing
Analytics

4 Mistakes Founders Make
When Implementing Data

Data Pipelines: Key Considerations, ROI & Recommended Tools

8 Tips To Avoid
Business Intelligence Debt

Choosing The Right Initiatives

Best Practices:
Data Extraction

Data ≠ Value?
Bridging The Operational Gap

Get In Touch

Our friendly team are always on hand to answer questions, troubleshoot problems and point you in the right direction.