What Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreA Data-Driven Approach To Ideal Customer Profiles What is an Ideal Customer Profile?An Ideal Customer Profile is a hypothetical description of the type of customer(s) you’d like to sell to.…
read moreCrucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…
read moreAnalytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …
read moreCustomer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…
read moreProduct Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…
read moreWhy analytics from Google & Shopify don't match. Analytics is all about transforming the world around us into cold, hard facts which can inform our decisions. So it can be…
read moreSetting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…
read moreTaking Your Facebook Messenger Data Further Disclaimer - All the visualisations in this project were created using my personal Facebook data, all of the data has been anonymised and all participants consented…
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