Founder's Wish List
At 173tech, we work closely with founders who are building fast-growing companies. We have seen the unique pressures they face: the constant push to hit milestones, the challenge of raising and managing investor expectations, and the daily need to make big decisions with limited time and imperfect information.
Too often, data becomes another burden, scattered across tools, slow to wrangle, and hard to trust, when it should be a source of clarity and conviction. In this article, we dig into the most common frustrations we hear from founders, what they wish they had at their fingertips, and how these wishes can be turned into reality.
Reporting Happens By Magic
The wish:
“I want to spend my time building the business, not drowning in spreadsheets and investor updates.”
The challenge:
Founders face relentless pressure: hitting growth milestones, keeping teams aligned, and managing investor expectations. Too often, reporting turns into a late-night slog of pulling numbers from different systems, cleaning data in spreadsheets, and worrying if the story is consistent. Instead of driving clarity, it eats away at time and focus.
The solution:
With a unified, automated data foundation, reporting becomes effortless and reliable. Founders can walk into any meeting with numbers they trust, with dashboards that update automatically overnight and with updates that can be delivered straight to slack and email.
Less Time Updating Investors
The wish:
“I want investor updates to be fast, consistent, and stress-free.”
The challenge:
Pulling together decks and numbers takes hours every month, distracting from growth. Each update feels like reinventing the wheel, with metrics scattered across tools and no easy way to show progress over time.
The solution:
Automated, standardised reporting gives investors the clarity they need without draining founder energy. With one source of truth, updates become a byproduct of running the business, not an extra burden.


Clarity on the Entire Customer Journey
The wish:
“I want to understand the whole customer journey — from first touch to repeat purchase — in one place.”
The challenge:
Data lives in silos: marketing systems track acquisition, product tools track engagement, finance systems track revenue. Without stitching it together, it’s impossible to see how customers actually move through the funnel — or where the biggest drop-offs and opportunities lie.
The solution:
By joining customer data across every touchpoint, founders get a complete view of the journey. This makes it easier to spot friction, invest in the right channels, and align the whole team around a single version of the truth.
The Ability to Predict the Future
The wish:
“I want to see what’s coming, not just report on what’s already happened.”
The challenge:
Static reports only show history. By the time problems appear, it’s too late to course-correct. Founders need foresight to plan cash flow, hiring, and growth with confidence, but without predictive tools, decision-making feels like guesswork.
The solution:
Predictive models turn historical data into forward-looking insights: churn risk, revenue forecasts, growth scenarios. This enables founders to plan ahead, allocate resources wisely, and steer the business with confidence instead of reacting to surprises.


A Wish List Within Reach
Less time spent updating investors.
Clarity on the entire customer journey.
The ability to see risks early and predict the future.
Confidence that every decision is grounded in truth.
At 173tech, we exist to make this wish list real. By combining founder empathy with data expertise, we help you move beyond scattered spreadsheets and reactive reporting to a world where insight is instant, consistent, and actionable. Because in the end, good data isn’t about tools or dashboards — it’s about giving founders the freedom to focus on building, scaling, and leading with conviction.