More Customers,
Higher Value
173tech improves customer acquisition through data.
Centralise your channels and optimise the algorithm.
Timeline: From 4 weeks / Investment: £15,000+
overview
Our Three
Big Goals
At a certain point you begin to question your ad platform. It tells you 14 people converted but you only find 9. It charges you more each year, in fact it spends your budget regardless of results. 173tech help you take back control.
Complete Picture
173tech overlap data points from across all your marketing channels to understand the full picture.
Just like we did for…
Where we centralised all social media and advertising channels.
Lower CAC
By 20%
173tech refine targeting, score leads, and optimise your advertising to reach high-potential customers.
Just like we did for…
Where we reduced cost per conversion by 72% from $122 to $34.
Optimised
Funnels
173tech use advanced analysis to reveal what really helps to get, keep and grow your customer base.
Just like we did for…
Where we enabled timely interventions at key points of the journey.
Why Centralise Marketing Data?
You have reporting inside your marketing tools today. So what is the advantage in pulling this data into your own infrastructure? In this short video Ruben explains.
PROBLEMS/solutions
How We Will
Achieve This
Rising customer acquisition costs with fuzzy returns on paid media.
Implement refined targeting by tapping into your first-party data.
Limited visibility of customer journeys across all your channels.
Map, capture and analyse customer interactions across all touchpoints.
Trial and error is employed on live advertising campaigns.
Predictive analytics on campaign performance for faster intervention.
Targeting first purchases wastes your budget on low-value users.
We analyse customer lifetime value by acquisition source to refine targeting.
Expert help is only a call away. We are always happy to give advice, offer an impartial opinion and put you on the right track. Book a call with a member of our friendly team today.
DATA WE INTEGRATE
Secrets From
Your Sources
If it produces data. We can probably integrate it. Understanding your customers requires overlapping and de-duplication of data across their journey. Here are some common sources we work with.
WHAT WE DELIVER
Dashboards
& Beyond
We surface data models in rich, user-friendly dashboards, accurate predictions and through deep-dive analysis.
PROcess
How We Will
Build This
Our aim at 173tech is to get you started with analytics in just a few months. We build scaleable and cost-effective solutions that stand the test of time.
Our first step is to understand your business model and customer journey in detail. What touchpoints do customers interact with? How is data currently collected? How do teams work together? This can help us to map out a clear implementation plan and understand which data will help you unlock the most value.
We may also need an additional session on your current data infrastructure and tools.
Your Team: Project Stakeholders
Your Time: 2x 45 minutes session
Key Outcomes: Data Roadmap
We transform your raw data into metrics, going through a process of extraction and cleaning until they are ready to be surfaced as data models. All data models we create undergo a process of peer review and data reconciliation to ensure accuracy.
We always recommend working iteratively. We try and deliver value with every data source we integrate rather than waiting for every single source to be centralised.
Your Team: Project Stakeholder
Your Time: Minimal, usually just to verify some numbers
Key Outcomes: Automated data models that crunch numbers to produce insights.
Once we have created your data models, they are then surfaced through automated reports and interactive dashboards. We go through a process of wireframing and approval to ensure each dashboard is fit for purpose but business users can also create their own drag-and-drop reporting and export the data they need with ease. We work with most of the popular dashboarding tools including; Tableau, Omni, Looker, Metabase & PowerBI.
Your Team: Business Users
Your Time: Testing the end solution and checking numbers
Key Outcomes: Automated reports and interactive dashboards.
After we have automated your core metrics in dashboards, we can dig deeper into your data.
Advanced modelling allows us to crunch big numbers and unpick complex relationships. Whether this is applying expected lifetime value to your ads or automatically segmenting your customers as soon as they have been onboarded, we can help.
What’s more we can then activate these models inside the tools your teams already use. For example, sending automated churn flags to your CRM.
Your Team: Project Stakeholders
Your Time: 45 Minute Weekly Sync
Key Outcomes: Data Models
We embed best practices throughout the process and provide detailed documentation. Where necessary, we suggest processes for dashboard creation and approvals to enhance consistency, governance, and usability.
We then conduct and record a training session with your team, demonstrating how to use the reporting tool, navigate dashboards, analyse data, and address any questions you may have.
Your Team: Business Stakeholder
Your Time: Minimal
Key Outcomes: Ensuring your team can use the dashboards and troubleshoot
IMPACT
Returning Your
Investment
Our Marketing Analytics service starts from £15,000 but pricing will depend on the amount of data sources and end goal. We will always give you a full time/cost upfront.
Get In Touch
Our friendly team are always on hand to answer questions, troubleshoot problems and point you in the right direction.
