Revenue
Intelligence
You know what you made this quarter. What you don’t know is which customers will upgrade or churn next quarter, or which channels will bring your best customers.
Does This Sound Familiar?
Marketing budget wasted on channels that bring low-LTV customers.
Marketing budget wasted on channels that bring low-LTV customers.
Marketing budget wasted on channels that bring low-LTV customers.
Marketing budget wasted on channels that bring low-LTV customers.
Your Situation Today
Most companies are sitting on the data they need, but they cannot connect it. Product tiers, pricing models, and upgrade paths are messy, revenue gets reported in disconnected slices, and teams across Sales, Product, Marketing, and Support work in silos.
The Problem?
No single customer view, no clear link between behaviour and revenue, and no reliable way to predict upgrades, renewals, churn, or which channels actually bring in high-value customers. You see total revenue but not what drives it.
The Result?
Marketing budget wasted on channels that bring low-LTV customers.
Product cannot connect feature usage to retention outcomes.
Upgrade opportunities missed because you cannot score propensity.
High-value customers churn because you cannot identify them early.
What Revenue
Intelligence Looks Like
Customer Clarity
A unified view of customers, behaviour, and revenue across their lifecycle.
Shared definitions of key metrics across teams
How acquisition & usage connect to value
One source of truth on lifecycle & segment
Just like we did for…
Predictive Capabilities
Forward-looking insight into customer behaviour and revenue outcomes at scale.
Early identification of churn and renewal risk
Prediction of expansion and upgrade potential
Prioritise customers by life-term value
Just like we did for…
Candice Ren - Founder
“Most teams know their revenue. The real challenge is knowing why it moves and how to move it again.”
How We Build
Revenue Intelligence
What True
Impact Looks Like
Revenue Intelligence
Dashboard Example
The Process
At A Glance
A short call is a great way for us to better understand your problems, your current technology stack and the outcomes you are looking for. With these small bits of information, we can give you our initial thoughts on the best approach as well as time and cost.
With just a little information, we will send you a bespoke pitch. As a general rule of thumb, the more data sources that need to be integrated, the longer and more expensive it will be. That is why we typically recommend an iterative approach. Get the most value from each source before adding more. We will break down our pitch into smaller chunks of work.
Working with 173tech is effortless; wake up, log in, and instantly tap into a full data team at your fingertips.
We deploy a full team to every project and give you direct access through weekly syncs and shared slack channel.
The people you meet are the people working directly on your project and we do not outsource any element of our work,
In the first weeks, we will have a series of meeting to help us understand your business and the project in greater detail these include:
Strategic Overview – An introduction session between your key stakeholders and our team, setting the foundation for the project. We will explore your business model, growth objectives, key terminology, pain points, and the overarching goals of the data project.
Technical Overview – A high-level review session of your current technology stack, tools, data flow, and engineering practices. We will discuss with your technical lead to understand how key systems interact and identify opportunities for optimisation.
Customer Journey – We need your team to take us through the complete customer journey from acquisition through to retention and then explain the possible touchpoints, tools, systems and teams at each stage. We want to map out all the sources needed to establish a true, definitive ‘one source of truth’.
These meeting represent the most time-consuming aspect of our work together.
After our initial calls we will have a great idea on the specific metrics you will need, how they are calculated and which data sources they should come from. With this in mind we will do a first draft of a Data Dictionary which will include both business and technical definitions for each metric, along with other relevant information.
The Data Dictionary clearly sets out how your business defines metrics and acts as a blueprint that our team will then use for the extraction, modelling and activation of data.
Our team do all the the leg work for you. We transform your raw data into metrics, going through a process of extraction and cleaning until they are ready to be surfaced as data models. All data models we create undergo a process of peer review and data reconciliation to ensure accuracy. This is a team effort with at least two people reviewing the every step of the process to ensure that everything is both performant and cost-effective to run.
Once we have created your data models, they are then surfaced through automated reports and interactive dashboards. We go through a process of wireframing and approval to ensure each dashboard is fit for purpose but business users can also create their own drag-and-drop reporting and export the data they need with ease.
We embed best practices throughout the process and provide detailed documentation. Where necessary, we suggest processes for dashboard creation and approvals to enhance consistency, governance, and usability.
We then conduct and record a training session with your team, demonstrating how to use the reporting tool, navigate dashboards, analyse data, and address any questions you may have.
Your Team: Business Stakeholder
Your Time: Minimal
Key Outcomes: Ensuring your team can use the dashboards and troubleshoot
Get In Touch
Our friendly team are always on hand to answer questions, troubleshoot problems and point you in the right direction.
Discovery
Goal: Establish a shared understanding of customer journeys, data flows, and how commercial value is created.
Output: A clear end-to-end view of the customer journey and data landscape, with a prioritised roadmap for revenue intelligence.
4 Weeks
£24k
Implementation
Goal: Build a reliable, scalable data foundation by connecting core systems into a single unified view.
Output: Trusted, decision-ready customer and revenue data that leaders can confidently rely on through automated analytics.
8-12 Weeks
£48k-$72k
Value Drivers
Goal: Identify the factors that have the greatest impact on revenue outcomes across the organisation.
Output: Clear, data-backed insight into adoption, retention, and lifetime value, enabling focus on the drivers that matter.
6 Weeks
£36k
Predictions
Goal: Anticipate future revenue outcomes and surface early warning signals before issues materialise.
Output: Predictive models highlighting churn risk, renewal likelihood, and expansion potential across segments and cohorts.
8–12 Weeks
£48k–£72k
Activations
Goal: Operationalise insight by embedding intelligence directly into everyday tools and workflows.
Output: Automated signals embedded in operational systems, enabling timely, consistent, and measurable action.
6 Weeks
£36k
Change Adoption
Goal: Embed data-led decision making into day-to-day operations across teams and leadership.
Output: Established decision processes, shared metrics, and ongoing support to ensure analytics delivers real value.
Ongoing Support
Post Project


