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At Scale.

With Data Activation.

Thursday 12th October 2023

4pm BST / 8am PST / 11am EST

Secure Your Place Today.

According to an Epsilon survey, 80% of consumers want personalised experiences. How can brands leverage data to acquire more users, maximise retention, and create content tailored to customers’ needs at scale?

Join 173tech and our partner Census as we discuss Reverse ETL, an efficient and powerful way to activate valuable customer data for all teams. We will discuss:

  • Why is data activation difficult to achieve today?
  • High ROI data use cases.
  • What is Reverse ETL and how does it fit into the modern data stack?
  • Advantages of Reverse ETL.
  • See it in action with a demo from Census.
  • Questions and answers.

This webinar is designed for marketing, product, data, revenue and sales teams. We tailor all our events for both business-focused and technical audiences.

Meet The Speakers

Co-Founder - 173tech
Candice Ren

Candice is the co-founder of 173tech, a modern analytics agency helping businesses of all stages create value from data by closely aligning strategy, technology and people.

Customer Data Architect - Census
Anu Vijayamohan

Anu joins us from Census, a data activation tool built on your warehouse and designed to empower marketing teams to build dynamic audiences with a no-code needed. She’ll be giving a practical demonstration.