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We are passionate about demystifying the world of data and regularly talk at events, post articles and host webinars. Why not sign up to our monthly newsletter for all our latest advice?
Featured Content
Reducing Carbon Footprint (& Cost) From Your Data Usage
Growing data consumption comes with a hidden cost, not in dollar bills to individual companies but on the impact on our planet. According to the International Energy Agency, were responsible for 1% of energy-related greenhouse gas (GHG) emissions in 2020.
In this practical guide, we share our top recommendations on how you can reduce your CO2 emissions.
A Data-Driven Approach to ICPs.
The problem with ICPs is that they are based on market research and not actual customers. And while it’s useful for people to have an idea of who they are selling and serving, all too often they are quickly forgotten about. Data can help, not only in creating a more realistic profile, but in highlighting the real scope of the opportunity when selling to them.
Why You Don’t Need AI For Personalisation
Delivering personalised experiences is reliant on having the right data and algorithms that typically get smarter over time. The problem is that while 80% of consumers want personalised experiences (Epsilon) it’s also true that 86% of people of consumers say data privacy is a growing concern. And so brands typically don’t have the data to deliver personal experiences in a meaningful way. So how can this be remedied?
Latest Webinars
Recent Events
In partnership with data activation tool Census we discuss how reverse ETL can help activate modelled data.
Our co-founder Candice was a panelist speaker at this event hosted by HSBC Innovation Banking and Seedrs.
Our co-founder Candice was a panelist discussing how product managers should use data.
We hosted this event with a great presentation from Co-Founders Robin Watteaux & Candice Ren.
Candice discussing her career, the impact of data as well as exploring Candice's motivations to starting 173tech.
Learn how to build a retention analysis in Metabase, a fantastic visualisation tool.
Candice was on the panel of NextTECHNow who hosted a Generative AI Annual Planning Innovation event with Spark Foundry.
Latest eBooks
And How To Get Started Quickly!
Take Control Of Your Own Data
Using Data To Acquire, Retain & Grow High LTV Customers
Our Articles
Starting With Data
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