Reverse ETL - How To Get There Reverse ETL allows you to pipe modelled data directly into the applications that your business users are already familiar with. It is a…
read moreHow Is Data Activated Today? In the age of information, data has become the lifeblood of modern businesses. Companies have access to an unprecedented wealth of data on their customers…
read moreWhat Are The Challenges With Personalisation? Personalisation seems simple, it is all about combining your data to hone messaging. Yet companies of all sizes are struggling to initiate successful campaigns.…
read morePersonalisation: What Does Good Look Like? A Simple Scenario…Imagine you are a valued customer at a luxury hotel chain, Five Seasons. You have just arrived in New York for an…
read moreA/B Testing Product Changes new and exciting AI technology emerging around recommendation engines, how can product leads evaluate which solution is better and how to really measure a “better recommendation”?173tech…
read moreDemonstrating Business Impact Of Data Projects It is still true today that demonstrating tangible business impact from Data projects remains challenging. But why is this and what can you do…
read moreHelping People Understand Data When most companies set off on their data journey, they worry about technology, they worry about costs…but they don’t often worry about the fundamentals. They don’t…
read moreHow To Stop Your Data Team Becoming A Bottleneck When it comes to incorporating data/ insight into your business, most companies have a pretty simple formula in mind: /*! elementor…
read moreCreating Data Products People Use How do you ensure that business users get the most out of analytics? How can you drive a data-driven culture? The most important step is…
read moreData Projects: Feasibility Review & Calculating ROI You’ve engaged your stakeholders, gathered ideas, handpicked the most relevant ones and now comes the feasibility review which is crucial in ensuring that…
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