More Customers
Higher Value
173tech improves customer acquisition through data. Centralise your channels and optimise the algortihm.
overview
Campaigns With
Clarity & Control
At a certain point you begin to question your ad platform. It tells you 14 people converted but you only find 9. It charges you more each year, in fact it spends your budget regardless of results. 173tech help you take back control.
Complete Picture
Overlap data points from across all your channels to understand the full picture. Own your attribution, track your ROI and know exactly what is working and why.
Lower
CAC
You cannot just keep upping your spend. Refine your targeting, score your leads, and optimise your activity so that you reach high-potential customers.
Smoother Journeys
Orchestrate campaigns across the sales pipeline. Predict campaign effectiveness. Analyse A/B testing and improve throughput.
Why Centralise Marketing Data?
You have reporting inside your marketing tools today. So what is the advantage in pulling this data into your own infrastructure? In this short video Ruben explains.
Expert help is only a call away. We are always happy to give advice, offer an impartial opinion and put you on the right track. Book a call with a member of our friendly team today.
DATA WE INTEGRATE
Uncover The Secrets
From Your Sources
If it produces data. We can probably integrate it. Understanding your customers requires overlapping and de-duplication of data across their journey. Here are some common sources we work with.
HOW WE BUILD IT
Your Funnel,
Centralised
Our aim at 173tech is to create one source of the truth in just a few months. We build scalebale and cost-effective solutions that stand the test of time.
Our first step is to understand your business model and customer journey in detail. What touchpoints do customers interact with? How is data currently collected? How do teams work together? This can help us to map out a clear implementation plan and understand which data will help you unlock the most value.
We may also need an additional session on your current data infrastructure and tools.
- Your Team: Project Stakeholders
- Your Time: 2x 45 minutes session
- Key Outcomes: Data Roadmap
We transform your raw data into metrics, going through a process of extraction and cleaning until they are ready to be surfaced as data models. All data models we create undergo a process of peer review and data reconciliation to ensure accuracy.
We always recommend working iteratively. We try and deliver value with every data source we integrate rather than waiting for every single source to be centralised.
- Your Team: Project Stakeholder
- Your Time: Minimal, usually just to verify some numbers
- Key Outcomes: Automated data models that crunch numbers to produce insights.
Once we have created your data models, they are then surfaced through automated reports and interactive dashboards. We go through a process of wireframing and approval to ensure each dashboard is fit for purpose but business users can also create their own drag-and-drop reporting and export the data they need with ease. We work with most of the popular dashboarding tools including; Tableau, Omni, Looker, Metabase & PowerBI.
- Your Team: Business Users
- Your Time: Testing the end solution and checking numbers
- Key Outcomes: Automated reports and interactive dashboards.
After we have automated your core metrics in dashboards, we can dig deeper into your data.
Advanced modelling allows us to crunch big numbers and unpick complex relationships. Whether this is applying expected lifetime value to your ads or automatically segmenting your customers as soon as they have been onboarded, we can help.
What’s more we can then activate these models inside the tools your teams already use. For example, sending automated churn flags to your CRM.
- Your Team: Project Stakeholders
- Your Time: 45 Minute Weekly Sync
- Key Outcomes: Data Models
We are here to support you to adopt and adapt what we have built. We document everything to ensure that if/when you decide to hire, you have best practices already installed and can easily add to our work. After building your stack we can help you integrate more data sources, start to provide analysis on what the data shows or maintain what we have built.
- Your Team: Business Stakeholder
- Your Time: Minimal
- Key Outcomes: Ensuring your team can use the dashboards and troubleshoot
OUR APPROACH
Your Fractional Data Team
If you have a data pipeline then we can quickly add marketing into your mix in just a few weeks, starting at £7.2k and up.
Timelines will vary but as a general guide:
It takes around 2 weeks to integrate each marketing or adverting source.
It can take 2 weeks+ to create attribution models and leverage your data to optimise the algorithm.
It can take 4+ weeks for predictive modelling on campaign performance or Lifetime Value.
Input from your marketing team is ideal in helping us understand blindspots & how ROI is currently tracked. Most of your involvement comes in the early stages of the project as we try to understand your customer journey and data touchpoints. From there we have a weekly 45 minute sync and may also have ad-hoc questions through slack.
