How To Measure Retention
Active User Retention Active Users = Any user who returned to any of your platformsAt the beginning of your product journey, the active-user approach is easy to implement and a…
read moreAccelerating Growth With Analytics: User Engagement
Accelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…
read moreImproving Your Activation
Accelerating Growth With Analytics: User Activation Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on…
read moreUsing Analytics To Improve Customer Acquisition
Using Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…
read moreAnatomy Of A Data Stack
Data Sources These are your various systems that generate and collect data. It ranges from your website, marketing channels and attribution tool, to CRM systems, backend and operational databases and…
read more